AGENDA

7 AM - 4 PM - Registration Open
Location: Lobby, Sheraton Universal

Breakfast Buffet
Location: Ballroom Circle, Sheraton Universal

SADA IMPACT Kickoff and Welcome
Speaker: Tony Safoian, President & CEO, SADA

The Moneyball Method: The art of winning an unfair game
Join one of the biggest names in baseball, Billy Beane, to hear about his landmark ‘Moneyball’ philosophy, named for the bestselling book and Oscar nominated film chronicling his journey to becoming an MLB management genius. Beane’s strategic methodology shows that organizations of all shapes and sizes can implement data driven techniques to effectively and efficiently manage resources. In a data-driven world, relying on data to influence your decisions is key. Beane's keynote will reflect on the art of success and how anyone can achieve greatness with the resources and data that they have available to them. He will cover using data to create and sustain a competitive advantage – a key component to success in the tech industry and beyond.
Speaker: Billy Beane, General Manager, Oakland Athletics

10:35-11:15 AM - Turning challenges into opportunities in an era of accelerating transformation
Multiple global disruptions starting in 2020 have created new and unique business challenges and opportunities. There has never been a more critical time for customers to select the right partner to guide their digital transformation and ensure a reliable return on their investments. Join us for a candid conversation with SADA President & CEO Tony Safoian and Jim Anderson, Vice President, North American Partner Ecosystem & Channels at Google Cloud. They will discuss the trends and challenges our customers face today and how their companies are partnering to tackle them.
Speakers:

• Jim Anderson, VP, NorthAm Partner Ecosystem & Channels, Google Cloud
• Tony Safoian, President & CEO, SADA

11:20-11:50 AM - Accelerating biomedical discovery: a conversation with Bill Mayo, CIO of the Broad Institute of MIT and Harvard
The researchers of the Broad Institute are true pioneers: Since 2003 over 5,000 Broad-affiliated scientists have collaborated on breakthrough discoveries at the intersection of our genetic makeup and our health, spanning our understanding of underlying biology to a wide range of diseases. You’d be hard-pressed to find a major recent biomedical advancement that can’t trace at least some of its roots back to the work of the Broad. What’s more, the Broad Institute has been a cloud pioneer, launching their first workloads on Google Cloud in 2014. Every healthcare and life sciences customer of Google Cloud since then has benefitted from this groundbreaking collaboration, and SADA is proud to call Broad a partner. Bill Mayo has been CIO of the Broad Institute since 2016, with a front-row seat to the aggressive shift of biomedical research to the cloud and one objective in his sights: accelerate discovery. Bill will be interviewed by Tony Safoian, CEO of SADA, unlocking insights gained from this remarkable period of innovation and looking forward to what must happen to drive the next wave of discovery.
Speakers:

• Bill Mayo, CIO, Broad Institute
• Tony Safoian, Presidet & CEO, SADA

11:50 AM-12:20 PM - Pizza meets cloud: Papa John's taps SADA and Google Cloud to carry out digital transformation
Join us for a riveting fireside chat with Papa John's as we take a deep dive into how Google Cloud is helping the leading pizza restaurant chain fuel innovation and better serve customers. Learn how the cloud is enabling it to scale faster and empower retail stores with the real-time data they need to make deliveries on time and cost efficiently. Hear how focusing on resiliency and cost optimization is playing a vital role in the company's cloud transformation strategy.
Speakers:

• Joshua Sullivan, Director of Engineering, Papa John's
• Courtney Graham, VP Sales, Central, SADA   

Networking & Lunch
Lunch Sponsored by:
Location: Ballroom Circle, Sheraton Universal

1:30-2:00PM - The cloud transformation journey: charting the course ahead
Cloud transformation isn't merely a destination—it's a journey. Join us for this informative panel discussion covering a range of topics pertaining to the cloud transformation journey. From potential pitfalls to best practices, you'll get candid insight into what it takes to achieve the resiliency, agility, cost-efficiency, and scalability needed to adapt and thrive in today's business environment.
Speakers:

• Peter FitzGibbon, Vice President - Professional Services, SADA
• Patrick Lea, Senior VP, Enterprise Infrastructure and Architecture, Revionics
• Piuter Kogan, Global Head of Infrastructure, TS Imagine

2:05-2:50PM - SaaS Alliances: the power of working together
Tune in as innovators in the technology space discuss how they amplified their Google Cloud experience as a SADA SaaS Alliance Program partner. You’ll hear firsthand from ISVs and SaaS companies on how choosing the right cloud provider and the right partner to scale your business go hand in hand.
Speakers:

• Nikki Harley, Senior Director, Strategic Alliance, SADA
• Alan Harris, Vice President, WW Sales, Blue Triangle
• Alfred Saad, CRO, LumApps
• Anna Claiborne, CTO, CPO & Co-Founder, PacketFabric
• Kelly Hopping, CMO, HYCU

2:55-3:10PM - Tech to support the future of work
Employee flexibility is now a requirement in the workplace, but without analytics that drive key decision-making and tools that ensure accountability, flexibility is an unrealistic expectation. Learn how Prodoscore’s cloud-based Employee Productivity Monitoring (EPM) solution ensures that decisions about personnel are rooted in data, not gut feelings. You'll hear how insights into daily productivity and engagement provide certainty around what employees are doing without being invasive or disruptive. You'll walk away from this session with a better understanding of how these critical insights empower employee flexibility and ensure accountability--a win-win for everyone.
Speakers:

• Mike Perrone, CRO, Prodoscore
• Nadine Sarraf, CMO, Prodoscore 

3:10-3:40PM - How Beautycounter is getting value from the cloud
Sit in on this exciting fireside chat to learn how Beautycounter, a direct to consumer company that sells skincare and cosmetic products, is responding to industry trends. You’ll hear how the company is tapping into the power of Google Cloud’s leading retail solutions to manage supply chain processes, gain access to real-time insights, simplify workflows, reduce IT costs, leverage data analytics to design unique customer experiences, and more.
Speakers:

• Peter-Mark Verwoerd, Associate CTO, Infrastructure, SADA
• Abigail Cloft, Director, Engineering, Beautycounter

3:45-4:15PM - How to consolidate your productivity environment using Google Workspace
Looking to tap into the full potential of Google Workspace? You won’t want to miss this informative session featuring leading customers who are leveraging Workspace to thrive in today’s hybrid and flexible working environment. Join the session to learn how they’re maximizing the power of Workspace’s core communication and collaboration capabilities and how you can do the same in your organization.
Speakers:

• Kelly Wright, Director, Workspace, SADA
• Chad Pierce, Head of Architecture and Solutions, WeWork
• Alvina Antar, CIO of Okta

4:20-4:50PM - How startups are achieving their loftiest ambitions with SADA and Google Cloud
Learn how startups are achieving their loftiest business ambitions by leveraging Google Cloud and SADA services. In this informative panel, we’ll take a deep dive into what tools and solutions startups are utilizing on GCP to scale and build out their big ideas. You’ll also get insight into how startups get ROI from SADA services designed to help them meet their unique business objectives.
Speakers:

• Billy Franz, Sr. Sales Director of Emerging Business & Channel, SADA
• Cameron Sechrist, CEO & Co-Founder, Streamlined
• Tyler Logtenberg, Head of Operations, Datastreamer

1:30-2:00 PM - Neustar’s tech transformation journey with Google Cloud and SADA
Neustar has traveled a long way in their journey to Google Cloud from their legacy cloud provider, with a total technology transformation. Hear from a core Engineering Director and transformation leader about how it all started with a large-scale foundation utilizing Infrastructure as Code. You’ll learn how the partnership with SADA enabled the company to manage a hybrid cloud data pipeline with workflow orchestration and petabyte-scale data transfer. You’ll also hear how establishing a firm technical foundation allowed SADA and Neustar to jointly manage the significant technical challenges posed by Neustar’s migration to Google Cloud.
Speakers:

• Jackie Luppi, Sr. Director of Engineering, Neustar a TransUnion Company
• Saurav Bengani, Senior Cloud Infrastructure Engineer, SADA

2:05-2:35 PM - The infinite game of security
In the wise words of Simon Sinek, “to succeed in the infinite game of business, we have to…start thinking about how to build organizations that are strong enough and healthy enough to stay in the game for many generations to come.” In this session, we’ll explore how a cloud security strategy is key to long-term success⁠—today’s business leaders can’t even have a discussion about staying in the game without first thinking about operating securely in the cloud. You’ll hear from SADA customers that are players in this infinite game on how they’re achieving success with SADA's Security Team.
Speakers:

• Hayden Holland, Manager, Cloud Security Engineering, SADA
• Nicholas Laferriere, Lead Cloud Architect, Tamr
• Wes Etheredge, VP, Head of Data Science, JeniusBank

2:40-2:55 PM - 5 tips to help customers choose the right data protection solution
Every customer needs to keep data safe and prevent disasters. This applies equally to data stored on Google Cloud and every other data source. Many assume that public clouds automatically protect their data or that traditional, on-premises backup and recovery solutions are good for the cloud. In this session, you'll learn how to find the right data protection solution, application/data strategy, and disaster recovery solution for every customer. You'll learn how to help customers set and forget, leverage their Google commits, and save money in the process. You'll also hear how Google’s largest customers are cutting costs and using HYCU, a cloud-native solution custom-built for Google.
Speaker: Tim Stephenson, Cloud Partner Manager, HYCU, Inc.

3:00-3:30 PM - Ranker efficiently allocates resources to achieve massive cost savings
Learn how Ranker’s engineering team achieved their goals of saving money and reducing complexity while increasing the stability and redundancy of their infrastructure. As a result of working with SADA to implement GKE Autopilot, Ranker was able to simplify managing the Kubernetes cluster infrastructure, control plane, and nodes, reduced the need to learn nitty-gritty details of cluster configuration, and allowed Ranker to spend more time focusing on innovation, building feature-rich systems, and delivering value to users.
Speakers:

• Skylar Wolf, Chief Architect, Ranker
• Miles Ward, CTO, SADA

3:35-4:05 PM - Demystifying migrations to GKE: hosting comments for news organizations worldwide
Join Vox’s Engineering Manager, Jessie Rushing, and SADA’s Cloud Engineering Director, Nick Pan, for a fireside chat on The Coral Project by Vox Media’s journey to Google Cloud. The Coral team undertook a Heroku to Google Kubernetes Engine (GKE) migration to enable better scaling as their SaaS customer base grew. Hear from Jessie on their lessons learned and how SADA and Vox worked together to get their team effectively on-ramped to Google Cloud. This session will cover best practices around GKE architectures and scaling, automation and CI/CD deployments, and what’s next for Coral’s SRE team.
Speakers:

• Jessie Rushing, Engineering Manager, Vox
• Nick Pan, Cloud Engineering Director, East, SADA

4:10-4:40 PM - Managing your multi-cloud deployments with Anthos + Crossplane
Learn how to leverage Anthos and Crossplane to build a GitOps-driven multicloud platform with a centralized cluster, lifecycle management, and cluster configuration
Speakers:

• Chris Hendrich, Associate CTO, Anthos, SADA
• Brian Kaufman, Product Manager, Google

Location: Ballroom Circle, Sheraton Universal

6-10 PM - Party at SoFi Stadium

We’ll wrap day one with the biggest party in SADA history at the SoFi Stadium East Patio Club!

Don’t miss out on this exclusive experience to see the most technologically advanced stadium in the world. Join industry colleagues, SADA, and Google executives for a cocktail reception and party at the stadium. Enjoy tours of the facility (and get a backstage pass), including access to the field. Party continues with DJ and a special guest performance. SADA’s CEO Tony Safoian will make an appearance on the infinity screen. Transportation between SoFi Stadium and the Sheraton Universal will be provided. Parking will also be available to those who prefer to drive.

Location: SoFi Stadium | East Patio Club
Sponsored by: